![]() ![]() We have 5 takeaways from our campaign ad binge: 1. That amounts to about 2 hours and 45 minutes of ads, although it of course takes longer to actually watch all the ads, take notes on them, click through links, etc. Nearly every ad was 30 seconds long, the standard length of a television ad. There were slightly more ads from Republican sources than Democratic ones, although the totals were fairly even - about 175 were from Republican candidates or outside groups, while about 160 were from Democratic candidates or their allies. We primarily used the compilation of ads that appears at the end of Daily Kos Elections’s Morning Digest newsletter - the liberal site includes a list of ads from both sides in every issue. So what they choose to focus on seems worth analyzing, even if it’s hard to measure how effective the ads actually are.įor this article, we reviewed about 335 Senate, House, and gubernatorial ads released in the second half of September. Ads do represent the major way that candidates and outside groups end up communicating with the public - meaning that they are one of the few aspects of a campaign that the candidate or group can actually control. Just as a caveat before we begin: The actual efficacy of campaign ads has long been debated, and we are not really trying to address that debate today. But because we want our readers to be on top of what’s going on in the campaigns, and because we are curious about what the various campaigns and outside groups are actually saying down the stretch of this year’s contests, we decided to take the plunge and watch a couple of weeks’ worth of campaign ads. So in the time it takes you to watch, say, the first modern Spider-Man movie, (almost exactly 2 hours long), you all could instead watch - get this - 240 separate 30-second political ads! #Governor race issues dominate ad wars movie#The next time you, dear reader, and your family decide to sit down for a movie night, just consider this:Ī typical movie might be about 2 hours long. Joe Biden and Nancy Pelosi are frequently cited in Republican attack ads, but other politicians make cameos in ads not directly related to their states/districts. Crime has become a huge focus for Republicans, with Democrats trying to inoculate themselves by featuring law enforcement officers in their ads. ![]() Abortion dominates Democratic messaging, while Republicans are much less likely to mention it. To get a flavor of the 2022 ad messages from both sides, we watched nearly 350 campaign ads that came out in the second half of September. ![]()
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